They say of Alfaz del Pi, that it is a place where the world would like to live. Alfaz del Pi looks after and lives with its environment, which is the best way to acquire balance and happiness.

Alfaz does not only respect the different cultures of its cosmopolitan population, what’s more, it promotes and stimulates any artistic, linguistic or social expression, giving a wide scope to all the customs of its citizens.

The privileged location of Alfaz del Pi, of equal distance between Altea and Benidorm makes our municipality an ideal place for residence and family life.

In the seventies, with the development of tourism – a satellite for the Benidorm tourism, Alfaz del Pi experienced a strange and spectacular change; people from different European countries – especially Nordic countries – visited it, fell in love with it and stayed.

The greenness – from the pine tops – blends in with the blueness of its quiet clean beach (Playa del Albir); with its beautiful rustic cliffs, leading to the rich fertile areas of the allotments…all within the reduced area of 19 sq. km. of the municipality.

To the east of its territorial limits, we can see LA SIERRA HELADA, which guarantees a microclimate known for its healthy beneficial effects, with mild winters, the absence of sudden climatic changes, mild and invigorating temperatures and an average relative humidity of 65%.

There are unique environmental factors to set up a family residence; a fantastic view of Altea and El Peñon de Ifach, which is easily seen from Playa del Albir.

To the west, the gentle waves denote the end of the Iberian range, whose highest point in the area is PUIG CAMPANA (1,240 metres). From whichever way you look at it, nature is predominant in this region.

The quiet atmosphere and facilities in the town centre gave rise to the municipality, and is a support to the numerous urbanisation and residential areas, which extend and give way to a different and independent way of life, forming small groups in which the necessary facilities are found as in any large town – supermarkets, specialised commerce, banks and post offices, social clubs, health centres, cinemas, restaurants, tourist offices and sports centres…. and the famous promenade, also known as PASEO DE LAS ESTRELLAS (Hollywood Boulevard) in the pure ‘Hollywood’ style.

In Alfaz del Pi a horizontal architecture predominates, based on its small urbanisations surrounded by green areas. Alfaz del Pi, today, is an ambitious and passionate project come true, which is used as a prototype to be followed by the advanced countries in the Mediterranean area: it is a privileged place for residential tourists to live, second residence tourists, occasional tourists and, therefore, an ideal place to make a good property investment.

Alfaz del Pi at present has a population of 15,000 inhabitants; it would be difficult to find in any other European municipality such a multinational population as that which exists here.

Over 52 nationalities from all over the world, from such together, native different countries as Norway, Holland, Germany, Gr. Britain, Australia, U.S.A. etc live here together.

With this, we are talking of an unheard of and complex population in which the mixture of languages, cultures, ideologies and races are so diverse. An unusual mixture where the combination of Mediterranean features and attitudes, together with the rational and advanced way of thinking of the central European and Nordic countries can be found. It could be said that Alfaz del Pi is a prototype for co-existence. ‘A pattern for the ideal Europe’.

The name Alfaz del Pi in Arabic means ‘Fertile Land’, and historically the municipality has always been linked to the ‘Barony of Polop’. The area of Alfaz del Pi – which in the beginning was called L'Alfas de Polop – was located inland to avoid the frequent attacks of pirates and buccaneers.
After the extensive growth of the population in the XVIII century, its inhabitants planted, in the year 1786, a great pine tree in the church square, as a symbol of reasserting of its independence from Polop. Finally, in 1836, it was declared a municipality with its own identity and administrative independence.
To begin with on its 19sq. km of land Alfaz del Pi was an agricultural municipality, its scenery dotted with terraced crops: vines, olives trees, orange trees, lemon trees, almond trees, fig trees, carob trees, etc… being the main way of life and income for labourers and agriculturists.

In the same way, the mining of clay (ochre) in the Sierra Helada was another source of income for its inhabitants.

After a hundred and twenty five years of a difficult mining and agricultural life, with the consequent emigration of its inhabitants to South America and North Africa, at the beginning of the seventies the so called ‘tourist boom of Benidorm’ began. This gradually affected Alfaz del Pi,bringing its first visitors from all over Europe, who became regular and permanent residents and regulars.

THE AGRICULTURAL L'ALFÀS IS TRANSFORMED INTO THE TOURISTIC L'ALFAS, A TOWN OF AMENITIES.

The coexistence of citizens from more than 52 nations has produced and still produces a very interesting Process of Integration and Cultural Enrichment; proof of this is the existence of three schools:

Colegio Santísimo Cristo del Buen Acierto (Spanish).
Sierra Bernia School (British).
Den Norske Skolen (Norwegian).
To this we must add the intense cultural activities of ‘La Casa de Cultura de L'Alfas del Pi’ conceived as ‘a meeting place’. In short, culturally speaking, L'Alfas del Pi offers:

““FESTIVAL DE CINE DE L’ALFÀS DEL PI”(“L'ALFAS DEL PI CINEMA FESTIVAL”), for ten days in the month of July, this municipality becomes ‘the Mediterranean Hollywood’, with the presence of actors, directors and scriptwriters, giving the town an authentic ‘cinematographic glamour’.
““FESTIVAL ‘MOZARTMANIA’ DE ORQUESTAS CLÁSICAS” ('MOZARTMANIA’ CLASSICAL ORCHESTRA FESTIVAL), giving the opportunity to listen to live performances of the classical music of Mozart, Schubert, Beethoven, etc. (September).
“FESTIVAL DE JAZZ ‘L’ALFÀS EN JAZZ’ ” a way to bring live jazz to the public. (October).
“ESTIU FESTIU A LA PLATJA DE L’ALBIR” a way to offer all types of music, theatre, dance, etc…on the beach at Albir (July and August).
“FERIA DE ARTESANÍA EN LA PLAYA DEL ALBIR” (CRAFT FAIR AT PLAYA DEL ALBIR) a way to stimulate artistic creativity and to exhibit the craft products. (July and August)
“FERIA ALTERNATIVA Y DE ECOLOGÍA” (ALTERNATIVE AND ECOLOGICAL FAIR), a demonstration of ecological products and activities (first weekend in October).
“FESTIVAL DE OPERA DE CÁMARA” (CHAMBER MUSIC FESTIVAL), an opportunity to listen to live operatic music. (April) .
THEATRE SEASON, celebrated from January to December annually.
SEASONAL EXHIBITION OF PAINTING, SCULPTURE AND PHOTOGRAPHY celebrated from January to December annually.
CLASSICAL MUSIC CONCERT SEASONcelebrated throughout the year.

Due to its Magnificent and Extraordinary Climate, many sportsmen and elite athletes from countries all over the world come the year round, especially in winter, to practice their sport at the Training Centre of Alfaz del Pi. Frequently these athletes have to endure a difference of 30 degrees in temperature between those of their own country during the winter season and those of L'Alfas del Pi.

The said Training Centre is located adjacent to the town centre and has facilities for high level competition.
The athletics track, with six lanes, has a surface of the same material as used at the Olympic Stadium in Barcelona, praised by Carl Lewis as the fastest surface in the world.

The weightlifting room has all the necessary apparatus for any type of body training There are different courts for tennis, frontón, a swimming pool, etc. In short, there are The Full Amenities to Practice Individual and Collective Sport, as well as the Municipal Sports Clubs, (football, basketball, athletics, cycling, frontennis, tennis, etc…) for beginners.

In the area of Playa de Albir there is also a Golf Practice Range for those who want to learn this wonderful sport, together with a Cricket Pitch, one of the few existing cricket pitches in Spain and one of the few that holds International Tournaments in this sport.
In the same way, taking advantage of the magnificent Sierra Helada, extending 6.5 km down to the sea and whose maximum height is 438 metres, gives the visitors some wonderful opportunities whilst hiking, mountain biking or on organised walks to see the unusual flora and fauna.

L’Alfas del Pi offers you the opportunity to Practice Nautical Sports, such as water skiing, sailing, windsurfing, etc… and even scuba diving on the wonderful seabed of the craggy cliffs of Sierra Helada.

As a good Latin Mediterranean municipality, L’Alfas del Pi has its own traditional fiestas, mixing the religious devotion and festive spirit of its citizens and foreign residents.

FESTA DE LA CREUETA April 31-May 1.
NORWEGIAN NATIONAL DAY with Parade May, 17th.
SUMMER FIESTAS IN ALBIR BEACH a weekend in August.
LES COPLETES, September.FIESTAS HONOURING THE PATRON SAINT November, 6-10.
FIESTAS OF THE IMMACULATE CONCEPTION December.

The Gastronomy has a marked Mediterranean accent, its traditional cuisine ranges from fresh fish and seafood from the bay. Succulent rices, which masterfully combine products from the land and sea, the sweet and savoury ‘cocas’, “Pebrera Ofegá” (stuffed pimentos), salted fish and meat, ‘Pilotes de Dacsa’(meat and corn meatballs), stews, vegetables, etc. all contribute to a healthy and nourishing diet.

On the other hand, the numerous restaurants of L’Alfas del Pi give a wide selection of establishments specialising in roast meats, fish, as well as International cuisine, French, Dutch, Scandinavian, Italian, Belgium, etc…

All this gastronomic bouquet is brought together with the wines of Enrique Mendoza from his excellent Bodega in L’Alfas del Pi.

To see an example of Medieval History a visit is recommended to the Castle of the Count of Alfaz, (El Castillo del Conde de Alfaz) located in the suburbs of L’Alfas del Pi, providing an enjoyable evening with medieval knights, supper and a medieval jousting.

L’Alfas del Pi is strategically placed within easy reach of delightful settings. Only 15 km away you will find Callosa d’Ensarria with its beautiful Fuentes del Algar (the Algar Waterfalls) a perfect place to spend a refreshing day swimming in the falls.

A short distance away is Guadalest, where walking through its narrow, secret streets we come upon the Fort and also some of the original museums, which are well worth a visit. Just as well recommended is a trip to La Villa Joiosa, 15 km. away with its singular coloured hanging houses in the old town. Not to be missed for its beauty and hospitality is a visit to Altea, where, as part of the cultural activity, we can visit the Old White Town crowned by its Famous Dome of the Parochial Church.

Five kilometres separate L’Alfas del Pi from the bustling festive Benidorm, with its entertainment offer.

To visit Mundomar, is to immerse oneself in the fantasy of maritime animals – dolphins – and exotic birds. If playing in the water is what you want, a visit to Aqualandia is recommended, where the visitor becomes a fish for a day. It is also recommended that you see the wonderful show of dance and showgirls, preceded by a succulent meal, at Benidorm Palace.

Why not enter the old Mediterranean cultures, through one of the biggest theme parks in Europe ‘Terra Mitica’, an interesting family visit, where both young and old will have fun.

L’Alfas del Pi, because of its geographical location, is especially well connected by land and air:

BY LAND
Situated on the National Route N-332.
The Mediterranean Motorway (A7) with access at Junction 65.

BY RAIL
The “Ferrocarrils de la Generalitat Valenciana” with its Alicante/ Denia/ Valencia line.

BY BUS
Benidorm and Alicante are well connected by bus from the ALSA Company, together with buses from different companies, which connect Benidorm to National and European destination.

BY AIR
Only 60 kilometres away you will find the Alicante “L’Altet” airport which allows for quick travel to any European capital on regular and charter flights.